Your and you’re

You must, as I do, regard this as a serious spelling error.

Your . . . you know what your means.

You’re  is the contraction of “you are”.

So your and you’re sound the same but have totally different meanings.  Mix them up and you make a goose of yourself.  Journalists simply aren’t allowed to mix up your and you’re.  Make this silly error and you’ll look unprofessional.

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